The lean startup.

In a perfect world starting a business shouldn’t be hard, you just put your product on the shelves and thats it. The customers will automatically gravitate to your product right?

If only the world worked that way!

Instead, usually all you have is an idea and maybe a few coins to spare, just a dollar and a dream. So how do you build up you business from just a vision and meagre resources? You bootstrap!

What is bootstrapping?

Bootstrapping is when you use your own resources to fund your operations. That means savings, personal loans or maybe even credit card debt. Obviously this necessitates keeping expenditure low.

If you are gonna bootstrap your business then the lean startup methodology is maybe something you should consider.